Alan Scott

From AlacraWiki

As Chief Marketing Officer, Mr. Scott is responsible for Factiva’s overall go-to-market strategy including market planning, branding, positioning, advertising, channels, communications, segmentation, lead generation, media relations, customer training, competitive intelligence and customer retention.

An information industry veteran, Mr. Scott brings over 17 years of executive-level marketing and sales experience in the technology and venture capital industries. Before joining Factiva, Mr. Scott was vice president of marketing at Giga Information Group. He also spent over 13 years at Gartner Group in various sales and marketing roles, including group vice president of marketing. Mr. Scott also worked for Spencer Trask & Co., a New York-based venture capital concern and Prescients, a strategic marketing consultancy.

Mr. Scott is a regularly featured speaker at industry events such as: the Reputation Forum, the European Business and Information Conference, the Public Relations Society of America and the Software Information Industry Association.

Mr. Scott earned a bachelor's degree in East Asian Studies from Wittenberg University, Springfield, Ohio, and a language certificate from Shanghai Jiaotong University, Shanghai, China.